Since its creation in 1926, innovative advertising has always been Publicis’s motto. Follow along this unique story of resilience and creativity, taking you from Marcel Bleustein-Blanchet’s tiny office in Montmartre -where modern radio advertisement was invented- all the way to Publicis’ current building on the Champ Elysées. Elisabeth Badinter, Maurice Lévy and Arthur Sadoun share the remarkable story of a French company that won over the world.
